- Kayvon Kay Newsletter
- Posts
- You're right. Sales IS evil.
You're right. Sales IS evil.

If you're a coach or consultant, or even a course creator…
who dies a little inside whenever you have to "jump on a sales call"...
I see you.
And, there is nothing – NOTHING – unique about your struggle.
I know because I've trained over 30,000 sales professionals, and the ones who struggle most aren't the ones who lack skill.
They're the ones who have souls.
The ones with deep expertise.
The ones who know sales is the ONE thing standing between them and real money.
And they’re sales PROFESSIONALS.
It can be even MORE difficult for small teams and entrepreneurs running a small operation.
Especially, if you wear all hats (from CEO to Admin to Janitor).
So,
If your voice gets quiet or shaky when you state your price...
If you say "I know it's a lot, but..." before anyone asks...
If you offer discounts because you're terrified they'll think you're a pushy salesman…
This is for you.
Your beliefs about sales are valid.c
Hollywood painted sales and disingenuous. And every bad experience confirmed it:
So you swore you'd never become that.
Now you're a brilliant coach, consultant, or course creator who's broke with integrity instead of rich with impact.
You have expertise, testimonials, and transformations, but can't close deals to save your life.
You let prospects "think about it" without following up, and charge $500 for coaching worth $5,000.
And, this one may sting,
You've built an entire course that sits unsold because you freeze when it's time to pitch.
Meanwhile, you're lying awake at 3 AM knowing that sales is THE thing standing between you and the cash to keep going.
The ONLY thing.
When I was the #1 pharmaceutical sales rep in the world, I discovered something:
People don't say "no" because of your price, your pitch, or because you're "bad at sales."
They're reflecting your inner world back to you.
Every "I need to think about it" is YOUR uncertainty.
Every "It's too expensive" is YOUR belief about your worth.
Every ghosted follow-up is YOUR pattern of self-abandonment.
The market doesn't reject you.
It mirrors you.
I learned this the hard way. In a world of transaction-chasing wolves, I had to choose: become them or find another way.
I found another way. And it made me #1 almost instantly.
On October 8, I'm running SALES IS EVIL (Until You Master the Mirror) cohosted with my friend, Alexander Ford (an entrepreneur and behavioral science genius).
In this one-day workshop, you'll finally see what the mirror has been trying to show you all along. You'll also get powerful sales training so you can stop panicking every time you offer your, well, offer.
Click the button below to get your ticket:
The market doesn't reject you. It mirrors you.
See you there,
Kayvon
Reply