Why Most Home Builders Go Broke (and What Leaders Must Learn)

Picture this.

It’s 2 a.m. A builder is lying in bed, staring at the ceiling.
Tomorrow he’s got a crew showing up expecting a paycheck.
And he’s wondering if there’s enough in the account to cover it.

That’s the real pain.
Not marketing. Not a broken CRM. Not some flashy “growth hack.”
It’s payroll panic.

And that’s why most home builders go broke.
Not because they can’t get projects, but because they can’t pay the damn bills.

Yeah, I said it.

And that’s exactly what I dig into with Grant Fuellenbach, founder of Go First Consulting, on the latest episode of the Pitch Me Podcast.

Grant’s been around the block from selling construction tech to now coaching builders on how to get their houses (and businesses) in order. His secret weapon? AI-driven CRMs and sales playbooks that actually work.

But I don’t let Grant stay at the surface.

I push him to face the real issue every builder, every business owner, every sales leader faces:

“How the hell do I pay my people tomorrow?”

And here’s the kicker: this isn’t just a builder’s nightmare.

It’s the same problem every leader, every entrepreneur, every sales pro eventually runs into.
Because the chaos looks different, but the fear is the same.

That’s why we break down:

✓ Why 90% of builders go under and what that teaches every business owner
✓ The 3-step process to move from chaos to clarity (Discovery → MAP → Builder Academy)
✓ The “3 Levels of Pain” framework that lets you stop selling features and start closing high-ticket deals
✓ Why true leadership means solving the real pain, not just patching the surface

Watch the full episode HERE.

This episode isn’t just about construction.
It’s about leadership.
It’s about business.
It’s about selling with guts and clarity. It has nothing to do with surface-level scripts.

Because whether you’re building houses or building a company, the same truth applies:
If you don’t solve the real pain, chaos wins.

Stay sharp,
Kayvon