Why Business Owners Need To Stop Writing 5 Year Plans

In the latest episode of The Vault Unlocked, I sat down with Roy Osing.

Roy helped scale an early-stage data company to $1B in annual revenue. That same business now runs at $18B. 

And he did it without a 5-year strategic plan.

That alone should get your attention.

We talked about why companies that actually scale don’t try to predict the future. They declare how big they intend to be, then execute into it with discipline.

Roy breaks down his 3-question framework, why “best in class” is meaningless, the difference between customer needs and customer cravings, and why most sales teams are incentivized in ways that quietly cap growth.

This is operator-level thinking. No hacks. No theory decks.

If you’re stuck between $1M and $100M and momentum feels slower than it should, listen to the full episode of The Vault Unlocked on YouTube, Spotify, or Apple Podcasts.

And if the show’s been valuable, leave a review. I’d appreciate it and it helps the right people hear it.

— Kayvon