What Bad Bunny’s Performance Actually Teaches About Leverage

Most people watched the halftime show for entertainment.

I watched it like an operator.

What I saw wasn’t music.
It was leverage.

Here’s the truth most founders won’t like.

Bad Bunny didn’t perform for approval.
He performed from conviction.

The outcome was shaped long before he stepped onstage.

No translation.
No dilution.
No apology.

Just signal.

Here’s what founders should actually learn.

He didn’t explain himself.
Spanish lyrics.
Puerto Rican symbols.
Cultural specificity throughout.

Over 100 million viewers adjusted to him.

Most founders do the opposite.
They soften their message to avoid discomfort.

That’s not clarity.
That’s fear.

If your offer needs translation, your system lacks conviction.

The culture did the selling.
The set told a story before he spoke.

A home.
A neighborhood.
A shared history.

The environment carried the meaning.

That’s leverage.

When context reinforces identity, persuasion becomes unnecessary.

Most businesses sell because their infrastructure says nothing.

The performance wasn’t frantic.
Joyful, yes.
Rushed, no.

Movement had purpose.
Moments had meaning.

That’s what preparation looks like.

Systems remove panic from execution.

If your growth feels chaotic, motivation isn’t missing.
Structure is.

He wasn’t trying to please everyone.
He was honoring his people.

Unity followed authenticity.
Not the other way around.

Mass appeal came after conviction.

Strong brands don’t chase acceptance.
They declare presence.

Here’s what most people missed.

This wasn’t a viral moment.
It was a cultural checkpoint.

Spanish music now belongs on the biggest stage.

That’s the difference between moments and momentum.
Between visibility and leverage.
Between spikes and scale.

If your growth requires explaining harder or performing louder,
you’re compensating for a weak system.

Leverage speaks before you do.

Once you see that,
you don’t unsee it.

– Kayvon