The worst sales script (that actually closes)

Every salesperson knows this moment.

The prospect loves your offer.
They believe in the result.
And then comes the killer line:

That’s where most deals die.
But they don’t have to.

You: “I hear you, John. Let me ask you this.
If money wasn’t part of the equation, would this be the right fit for you?”

They say yes.
And that’s your cue.

You’re not fighting resistance anymore.
You’re confirming belief.

You: “Understood. Let’s put the dollars aside for a moment.
Why do you believe this would actually work for you?”

Now they start selling themselves.
They list the reasons.
They remind themselves why this matters.

That’s the shift.
You’re not the closer anymore.
They are.

You: “I get it. The investment feels like a stretch right now.
How could you work around that so you can actually [repeat their exact desired outcome]?”

And then silence.
No rescuing. No pressure.

Let them wrestle with it.
When they find the solution, they own it.
And people fight hardest for their own conclusions.

You have just moved them from debating price to chasing results.
From “I can’t afford it” to “I can’t miss it.”

Stop selling.
Start guiding.
Shift from logic to emotion, from push to pull, from pressure to clarity.

Are you still convincing or are you helping them see what’s already true?

What’s your go-to line when someone says, “I can’t afford it”?

Ready to start closing with confidence? Snag the PITCH ME book HERE.

To closing with ease.
Kayvon Kay