The Social Media Truth No One Is Talking About

Most agency founders talk about growth like it was a straight line.
Keith Kakadia didn’t get that luxury.

He went from college hustler to leading one of America’s biggest social media agencies, running massive campaigns for brands like Samsung and Carnival Cruise Line.

And in this episode of The Vault Unlocked, he breaks down the truth behind what it really takes to scale in a world where the algorithm changes weekly and attention is the new currency.

This isn’t theory. It’s what actually wins in 2025.

Here’s the real story.

The College Startup That Refused To Die

Keith started with a single restaurant client and zero safety net.
Every dollar went back into the business. Every mistake turned into a lesson.
That discipline built the foundation for a fifty-person powerhouse agency.

Not because he was lucky.
Because he never stopped creating momentum.

How They Pulled Off the Largest TikTok Dance at Sea

Imagine coordinating seven cruise ships, drones, live video, legal teams, and a synchronized content rollout for a global brand.
That’s the kind of creative persistence that made SociallyIn unavoidable.
They didn’t win because they had the biggest budget.
They won because they had the boldest ideas.

The Real Growth Engine: Organic Social

Everyone says paid ads are the shortcut.
Keith explains why that era is ending.

Organic is outperforming paid for one simple reason:
Platforms are shifting from follower-based discovery to interest-based discovery.
Your audience is no longer who follows you.
Your audience is whoever the algorithm decides to bless with your content.

And that creates a massive opportunity for small businesses.

Low Production Content Is Dominating

This is the part founders hate hearing.
Polished, cinematic content loses to iPhone videos with a clear hook.

The market has decided.
Real beats perfect.
Fast beats fancy.
Consistency beats creativity.

The brands winning right now are the ones releasing imperfect content with perfect frequency.

The Hidden Leverage Points: Reddit, AI, and Visibility Tools

Keith drops a truth most marketers miss.

AI models are trained on Reddit.
That means the future of visibility will come from the conversations happening inside subreddits most founders have never visited.

He breaks down how to use Reddit to influence AI-driven discovery and how small brands can quietly dominate search results long before their competitors know what happened.

This alone is worth the episode.

Where Social Media Is Actually Going

Followers are losing relevance.
Engagement is becoming the new currency.
Great content is becoming the new SEO.
And big brands are doubling down on organic, AR, filters, and live activations because they know the window is closing.

The next wave will be won by creators who understand the platforms better than the platforms understand themselves.

Keith maps out that future with ruthless clarity.

The Truth Beneath It All

Succeeding on social isn’t about hacks or virality.
It’s about being human in a digital world.
People don’t buy from logos.
They buy from people.

And the brands that embrace that will own the next decade.

If you want the real, unfiltered playbook behind scaling with systems, creative discipline, and content that actually converts, listen to the full episode.

The Vault Unlocked: Keith Kakadia — Founder of SociallyIn

Let this episode shift how you think, create, and lead.

Talk soon,
Kayvon

Stay subscribed for more system-centered truths that help founders win without chaos. ♻️