The Sales Script That Went Viral Because It Finally Told the Truth

Most people think closing is about force.
Or charisma.
Or having the “perfect pitch.”

That’s why so many founders freak out when a prospect says, “The budget just isn’t there right now.”

They start discounting. Over-explaining. Convincing.
They lose the frame.
And they lose the sale.

But the script I shared on LinkedIn went viral because it exposed the truth:

Closing isn’t persuasion.
It’s a system that moves responsibility from you to them.

Here’s why the framework hit so hard…

The Alignment Check

Most founders argue with objections before confirming desire.
That’s backwards.

Instead, you lead with:

“If money wasn’t part of the equation, do you feel this would be the right fit for you?”

That one question removes the excuse and forces honesty.
You instantly discover whether you’re dealing with a real objection or a fear-based smokescreen.

This is where amateurs panic.
Professionals diagnose.

The Belief Anchor

This is the line that made the post explode across LinkedIn:

“Let’s put the dollars aside for a second. Why do you believe this would actually work for you?”

This flips the psychological polarity.
They stop resisting.
They start reasoning.
They begin selling themselves.

Every time a prospect articulates why something will work, your close rate doubles.
Not because you pushed.
Because they created their own momentum.

The Ownership Shift

This is where most founders lose the sale.
They start filling the air with solutions, bonuses, and rescue attempts.

But the script does the opposite:

“How could you work around that so you can actually get [their exact desired outcome]?”

Then silence.
Not as a tactic.
As a transfer of responsibility.

When the prospect creates the path forward, the decision becomes theirs to protect.
People fight harder for their own conclusions than your best arguments.

This is the psychology that separates closers from order takers.

The Reframe Everyone Missed

You’re no longer debating price.
You’ve shifted the conversation toward results, identity, and agency.

You’re not pushing them into a decision.
You’re guiding them into clarity.

This is why the script went viral.
Founders finally saw a closing system that wasn’t manipulative.
It was mature.
It was respectful.
It worked.

If you haven’t read the original viral thread, here it is:
https://www.linkedin.com/feed/update/urn:li:activity:7381765540954005505/

And if you’re ready to start closing with confidence, clarity, and systems instead of pressure…
there’s more coming.

This newsletter is where I will always be sure to break down the psychology and frameworks behind high-integrity sales and system-driven growth.

Talk soon,
Kayvon

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