The quiet reason sales funnels are failing right now

I want to point you to a Vault Unlocked episode that matters right now.

I sat down with Alisha Conlin-Hurd to break down why most funnels don’t actually fail the way founders think.

They’re not broken by design.
They’re broken by inputs.

Weak positioning.
No real differentiation.
Marketing saying one thing.
Sales trying to recover on the call.
Traffic sent to pages that were never built to earn trust or drive decisions.

So when the numbers stall, founders optimize.

Buttons move.
Headlines change.
Metrics improve.

Revenue doesn’t.

That’s optimization theatre.

In this episode, we break down what actually makes funnels work right now, why show-up rates are dropping, and where the marketing-to-sales handoff is quietly killing deals.

If your leads look good but nothing is closing, this will feel familiar.

The full episode is live on YouTube and Spotify.

And if the show’s been valuable, leave a review on Apple Podcasts. It helps the right people find it.

-Kayvon