The Formula Behind 2,000 Events (And Why It Still Works)

Hey, Kayvon here.

If you run events or speak on stages, you already know the stakes. One wrong decision and the room falls flat. One right decision and the event funds itself before the doors even open.

I just sat down with Mitch Carson on the podcast last week.
Forty years.
Two thousand events.
Nineteen countries.
And one formula he still uses today.

What he shared in this conversation shocked me.
Not because it was flashy, but because it was simple, repeatable, and brutally honest.
The kind of insight most people don’t get unless they have paid the price in the real world.

Here are a few things we dug into without giving it all away.

Why most events are already failing months before the doors open.
Why message to market match is the single factor that separates sold-out rooms from empty chairs.

Why most speakers destroy an event without even realizing it.
Why authority still drives everything.
Why selling with conviction is the backbone of any profitable event.

There is a reason Mitch has survived four decades in an industry where most people burn out after two years.
There is a reason he has filled rooms in Dubai, Singapore, Vegas, and everywhere in between.
And there is a reason high-level event promoters keep calling him.

If you want a deeper look at what actually makes an event profitable, powerful, and worth running…
watch the full episode.

If you want to understand the shift the speaking industry went through after COVID…
watch the full episode.

If you want the real roadmap for getting booked without guesswork, hype, or fake authority…
watch the full episode.

I promise you this.
If you run events, speak on stages, or want to get booked… this conversation will save you years.

Hit reply and tell me if you are building events, speaking at them, or both.
I want to know what you need next.

Watch the full conversation here.
Talk soon
Kayvon

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