The First Script of 2026 (Read This Before You Discount Again)

This is the first script of 2026.

And if I’m being brutally honest, most of you need it more than you want it.

Because if “they’re cheaper” still rattles you, the problem isn’t the market.
It’s you.

Not your offer.
Not your pricing.
Not the economy.

Your leadership in the moment.

When they say:
“The other company has a lower price.”

Here’s how this conversation should go in 2026 if you’re done playing small.

Step 1: Stop reacting like you’re on trial

You say:
“I’m sure they do.”

Then you pause.

No defending yourself.
No rushing to explain value.
No discounting your spine.

If price shakes you, they can feel it.

Step 2: Force the decision they’re avoiding

You say:
“Are you buying the lowest price, or are you buying the result you told me you want?”

If they say “both,” you say:
“That’s not how this works. Pick one.”

Because “both” is just fear dressed up as logic.

Step 3: Call out the real objection

You say:
“Be honest with me. Is this actually about money, or are you worried you’ll invest and not follow through?”

Let this land.

Because most people don’t fear spending money.
They fear accountability.
They fear being exposed by results.

Price is the excuse.
Self-doubt is the truth.

Step 4: Put risk back where it belongs

You say:
“Cheaper doesn’t reduce risk. It lowers standards.”

Then:
“Lower standards usually come with less strategy, less accountability, and more excuses.”

You’re not insulting the other option.
You’re naming the tradeoff.

Step 5: Draw the line and shut up

You say:
“If saving money is the priority, go with them. I respect the choice.”

Then:
“If results are the priority, you already know which option aligns with that.”

And then you stop talking.

Silence is what closes adults.
Pressure is for amateurs.

Let me say this clearly as we start 2026:

If you keep losing to cheaper options, it’s because you’re still competing on price.

Leaders don’t do that.
Standards do the selling.

Anyone can be cheaper.
Very few are willing to be the standard.

This is the year you stop negotiating with people who don’t want to lead themselves.

Carry that energy forward.

— Kayvon

If you want 2026 to hit differently, this is the work.

Cleaner conversations.
Higher standards.
Zero apologizing for the level you play at.

This is what the newsletter is for so stay subscribed ♻️