Sales isn't evil but ego-centric selling is

Hey,

You’ve heard it: “Sales is evil.” “That pushy rep ruined the deal.”

Here’s the truth. People don’t hate sales; they hate being sold to poorly.

And if a voice in the back of your mind worries you’ve slipped into that pattern, it doesn’t have to stay that way.

When done right, sales isn’t manipulation. It’s service. It’s leadership. It’s the engine that moves your mission forward.

What most people don’t understand about sales is the fact that…

• Sales gets a bad rap from outdated, pressure-heavy tactics.

• That myth causes founders and coaches to avoid selling altogether.

• Done ethically, sales becomes a force for connection, transformation, and sustainable growth.

Sales is not the problem. It’s the solution.

• It connects your solution to the people who need it most.

• It creates trust, clarity, and aligned decisions.

• It drives consistent momentum across pipeline, revenue, and impact.

And this is why Human-Centric Selling is the future…

In one of my favourite videos I break down how to lead calls with empathy and certainty without pressure, scripts, or gimmicks.
Watch the full episode: Sales Is Evil [link]

Here are FIVE shifts you can make to start selling with integrity today:

1. Lead with empathy: know the human behind the buyer.

2. Ask before you tell: discovery precedes diagnosis.

3. Sell outcomes, not offers: paint the future, not the features.

4. Respect the “no”: it’s information, not rejection.

5. Reflect and refine: every call is data—codify what worked.

As your sales coach, my pro tip for you would be to use the PITCH framework on every call

Paint the Problem → Intensify the Cost of Inaction → Transform with a Vision → Commit to the Change → Hand Over the Solution.

When you guide decisions this way, buying becomes the next logical step.

Ready to Sell With Confidence (Not Pressure)?

Grab my #1 Amazon Best Seller PITCH ME and learn how to replace outdated tactics with a repeatable, human-centric system.

• No gimmicks

• Practical frameworks and live call breakdowns

• For founders, coaches, and high-performers ready to scale

When you sell with clarity, integrity, and leadership everything changes.
Let’s shift how the world sees sales. And let’s start with how you do it.

To your next close,
Kayvon Kay
Sales Strategist | Founder, The Sales Connection

[Follow me on IG → @kayvonkay or fine me on LinkedIn]
[Join the Movement → First Class Closers Mastermind]