Sales Isn’t About Scripts. It’s About Identity.

I sat down with JM Ryerson on the Let’s Go Win Podcast last week and the conversation was powerful.

The quickest summary?

Sales is not about scripts.

It is not about manipulative tactics.

It is about identity, energy, and human connection.

Here’s what you’ll take away from this conversation when you tune in to listen:

1) Why “sales is life.”

Sales is not something you turn on for a call and off afterward.
It’s the lens you live through.

Every time you influence, inspire, or guide someone, you are selling.
When you embrace sales as life, it transforms from transactional to transformational.

2) How to build authentic trust.

Deals fade, but trust compounds.
Without trust, the best tactics fail.
With trust, clients stay with you for years.
Trust comes from listening deeply, being transparent, and making people feel seen and understood.

3) The power of energy and identity.

People don’t buy products.
They buy conviction.
They buy certainty.
Your energy and identity transfer that conviction.
Show up tired, disconnected, or unsure and people will feel it.
Show up grounded and full of energy and they will lean in.

4) Practical steps you can use tomorrow.

This is not theory.
You’ll leave with tools to prepare your state, guide conversations, and create clarity without pressure.
These are the same methods Kayvon has used to help generate hundreds of millions in sales and train over 30,000 sales reps worldwide.

This conversation is not just about selling.

It’s about how you show up in every part of life.

With more purpose.
With more connection.
With more impact.

🎧 Listen now on the Let’s Go Win Podcast:
▶️ YouTube
▶️ Spotify
▶️ Apple

If you’re tired of sleazy tactics and hungry for a more human way to sell, this episode will shape your blueprint.

Keep moving. Keep growing.

Kayvon Kay