Publicity That Closes Deals

Most entrepreneurs think visibility means posting more on social media.

Most salespeople think credibility comes from logos, scripts, or clever taglines.

Both are wrong.

Because here’s the truth: visibility without credibility is just noise. And noise doesn’t attract clients or opportunities.

That’s why I brought Jill Lublin onto the Pitch Me Podcast. Jill is an internationally known publicity strategist and bestselling author of Guerrilla Publicity. She has helped thousands of entrepreneurs get seen and trusted without burning cash on ads or fake fame.

Think about it. What makes business growth easier?

Walking into every room as a complete stranger, fighting for attention and trust…

Or showing up with people already seeing you as credible, trustworthy, and worth listening to?

That is the power of publicity. And here are some lessons from my conversation with Jill that apply to every founder, coach, or closer:

Publicity builds trust beyond marketing. Marketing pushes. Publicity pulls. When people see your story featured, they lean in.

Your message must be consistent and persistent. Credibility compounds. A clear message repeated across interviews, articles, and local press builds authority that sticks.

Free beats fake. Paid media placements may look good, but earned media, stories people choose to share, creates trust money can’t buy.

Local leads to global. National coverage often starts with your local paper, podcast, or TV station. Small stages create big doors.

Here’s the gut check: if you’re tired of chasing algorithms or wondering why your audience isn’t growing, it’s not because your offer is weak. It’s because your story isn’t being told in the right places.

Sales and publicity are the same game. Both are about influence, trust, and positioning.

And if you want clients, stages, or investors to chase you instead of the other way around you need to master publicity.

🎙️ Watch the full episode with Jill here: Pitch Me Podcast with Jill Lublin

To your influence and your closes,
Kayvon