I’m no longer the “sales guy”

You’ve probably noticed the shift.

The posts have changed.
The conversations have gone deeper.
The way I talk about growth, sales, and leadership isn’t the same as it was.

That’s intentional.

This is also a vulnerable thing to say out loud, because identities stick. Especially the ones people know you for.

But it’s been true for a while now.

I’m no longer identifying as the “sales guy.”

Sales is still part of my background. It’s where I learned leverage, pressure, psychology, and how real decisions get made. It’s how I saw what actually moves money and what’s just noise.

But it’s not the lane I operate in anymore.

What I do now sits above sales.

I work with founders and operators when growth stalls, when teams lose alignment, or when the business starts feeling heavier than it should. Not because sales tactics stopped working, but because the system underneath them no longer fits the size of the company.

Sales problems are rarely sales problems.
They’re system problems.
They’re leadership problems.
They’re identity problems.

For a long time, people came to me to “fix sales.”
What actually happened is we rebuilt how decisions were made, how teams were aligned, and how the business was designed to scale.

Sales improved as a result.
Revenue followed clarity.

That’s the work I care about now.

I don’t install scripts.
I don’t motivate teams.
I don’t chase tactics.

I diagnose where the system is misaligned and rebuild it so performance becomes predictable again.

If that means fewer people resonate, that’s fine.
This isn’t for everyone.

If you’re curious to chat more about this shift, just reply and let me know. I’m always interested in those conversations.

Kayvon.