Be Unforgettable: Sell Newness, Not Features

Hey, it’s Kayvon Kay,

I’ve got a tough question for you:

Are you finding yourself selling another option or a new experience?

Most buyers are on emotional autopilot. They’ve heard every pitch, every promise, and every “best-in-class” feature. If you show up as more of the same, you disappear. But when you show up with newness, a fresh way of seeing, feeling, and deciding, you cut through the noise and trigger action.

It’s easy to default to logic: specs, benefits, price. The problem? People don’t buy because of logic alone. They buy when something interrupts the pattern and feels new enough to pay attention to, then safe enough to say yes.

Newness isn’t a shiny feature. It’s an emotional shift. It’s helping a prospect feel something they haven’t felt in a long time: clarity, possibility, momentum. That’s where decisions happen.

So, Here Are Four Ways to Create Newness Now!

1) Provide a New Perspective on Their Problem
Don’t claim your solution is new… reframe the problem so it finally makes sense. If they think it’s a “marketing issue,” reveal it as a leadership energy or customer trust issue. This is the first step of my PITCH Formula: Paint the Problem.

2) Reveal a New Path to the Result They Want
Features are forgettable. A distinct philosophy, process, or delivery model is magnetic. Tie your offer to a bolder route to the outcome. That’s Transform with a Vision. Show them a path they didn’t know existed.

3) Help Them Experience A New Feeling in the Conversation
Most sales calls feel transactional. Make yours feel human, intimate, and safe. Vulnerability and real listening create emotional newness. When pressure disappears, truth shows up and so does the sale.

4) Find a New Identity for the Buyer
The most powerful close is an identity shift: more confident, more in control, more free. You’re not just selling a product. You’re helping them become the version of themselves who gets the result.

Real Talk: Curiosity or Compliance?

If your prospect can’t say, “I haven’t seen or felt this before,” you’re competing to be remembered. When they can, the decision becomes obvious. Newness bypasses resistance and moves them straight to action.

Now For Your Next Move…

• Rewrite your opener to reframe the problem in one sentence.

• Replace a feature list with a simple, distinct path-to-result.

• Add one story that changes how they feel about their situation.

• Ask one identity question: “Who do you become when this is solved?”

Want to see this in action? Watch the full breakdown here.

Hit reply if you need support. I’m here to help you become the most trusted closer in the room.

To your success,
Kayvon Kay

P.S. If your pitch isn’t creating a new experience, it’s just another option. Build in newness, and you’ll win before the close.